Technical Storytelling

How Technical Content Boosts Sales and Customer Loyalty

Increasingly, technical content feeds top-of-the-funnel activities through organic traffic to company websites. Some companies report that documentation brings in over 50 percent of their qualified leads (“The Evolution of User Manuals,” Forbes).

The lines are blurring between marketing and technical content, between pre-sales and post-sales content. It’s all pre-sales content, instantly available to our prospects and customers.

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Love Your Audience – A Best Practice

“Always make the audience suffer as much as possible,” said Alfred Hitchcock. This advice works, if your audience loves horror. Every successful written communication starts with the audience in mind. This sounds trite and obvious, but it’s surprisingly overlooked in many business communications. If you want to make the most out of your content investments, […]

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