Lead/Demand Generation

How Technical Content Boosts Sales and Customer Loyalty

Increasingly, technical content feeds top-of-the-funnel activities through organic traffic to company websites. Some companies report that documentation brings in over 50 percent of their qualified leads (“The Evolution of User Manuals,” Forbes).

The lines are blurring between marketing and technical content, between pre-sales and post-sales content. It’s all pre-sales content, instantly available to our prospects and customers.

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eNurture in the Buying Cycle: How to Engage Customers and Drive Revenue with Content

Offer useful content at each stage of the buying cycle to guide your prospects to: engage with your company, purchase your product or service, and become customers for life. Keep your focus on solving customer problems, alleviating their pain, and building their trust with useful information at every touch point. You will convert more leads to customers and your customers will reward you with their loyalty and referrals.

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Driving The Customer Buying Cycle with Content – Infographic

Meet Your Customers Needs and Shorten the Buying Cycle Offer useful, customer focused, content at each stage of the customer buying cycle to guide your prospects to: engage with your company, purchase your product or service, and become customers for life. Fuel the Customer Buying Cycle With the Right Kind of Content The right kind […]

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