December 2014

How Technical Content Boosts Sales and Customer Loyalty

Increasingly, technical content feeds top-of-the-funnel activities through organic traffic to company websites. Some companies report that documentation brings in over 50 percent of their qualified leads (“The Evolution of User Manuals,” Forbes).

The lines are blurring between marketing and technical content, between pre-sales and post-sales content. It’s all pre-sales content, instantly available to our prospects and customers.

Read more →