• Effective content inspires confidence
    in your brand

    and creates engagement that results in business value.

  • The customer is in controland the journey starts with information.

  • We specialize in communication
    about technology and contentthat gets results

  • Content with a purpose
    meets audiences wherever they are in their journey.


Content increases trust; trust increases customers

Content builds relationships. Effective content engages and informs your audience, helps solve problems, and builds loyalty and trust. Kaia Communications develops content that inspires confidence in your brand and creates engagement that results in business value.

We develop relevant information for each stage of your audience’s journey, from awareness to engagement. By re-purposing core messages through multiple channels in multiple formats, we can maximize your content investment and amplify your message exposure.

Partner with us to reach broader audiences for your ideas, products, and services.

What We Offer

Content Strategy

Content Creation

Content Production

Program Management

Latest Posts

Is DITA Right for Content Marketing?

DITA has gained widespread adoption in the technical documentation world. DITA adoption has lagged in content marketing groups, but I believe that’s going to change because the benefits can be significant and getting started in DITA is getting easier. DITA has the largest membership of any OASIS technical committee; this active DITA community means help is available if you need it. Also, OASIS members are developing a specification for a lightweight DITA architecture to simplify DITA implementation and boost adoption.

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How Technical Content Boosts Sales and Customer Loyalty

Increasingly, technical content feeds top-of-the-funnel activities through organic traffic to company websites. Some companies report that documentation brings in over 50 percent of their qualified leads (“The Evolution of User Manuals,” Forbes).

The lines are blurring between marketing and technical content, between pre-sales and post-sales content. It’s all pre-sales content, instantly available to our prospects and customers.

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eNurture in the Buying Cycle: How to Engage Customers and Drive Revenue with Content

Offer useful content at each stage of the buying cycle to guide your prospects to: engage with your company, purchase your product or service, and become customers for life. Keep your focus on solving customer problems, alleviating their pain, and building their trust with useful information at every touch point. You will convert more leads to customers and your customers will reward you with their loyalty and referrals.

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